Adidas Susteinable Print – Bring Your Sneakers and Get Discount

How does it work? The client brings their sneakers to an adidas store and deposits them in the urn. In 15 days, a truck picks up the sneakers and takes them to the recycler. The shoes are crushed and transformed into raw material for the production of cement. To tell this story inside the store, was created a brand and were used only the shoelace, little ink and recyclable paper. Famous soccer players showed up at the adidas stores to support the campaign.