Adidas Word Cup 2014 – Release of Battle Pack

The biggest release of the brand at the most important world event. The great challenge was to create and produce all of the material for the campaign to be simultaneously released in all of the 13 cities hosting the event. Contrary to previous campaigns with green and yellow and a lot of color, we lined stores throughout Brazil in black and white copying the design of the soccer cleat. Special customizations were created for the different levels of stores all over Brazil.