A bit of me
I’m a Creative Director and Brand Designer born in Brazil and based in Los Angeles. Over 20+ years, I’ve led creative for some of the world’s most iconic brands: Adidas, Disney, Mattel, Under Armour, Nokia, Philips, Nestlé, P&G, and many others – across agencies like Mcgarrybowen (Dentsu Creative) and WPP, and in-house at The Walt Disney Company. One of the proudest moments of my career was leading the creative team behind Adidas’s biggest retail campaign for the 2014 FIFA World Cup in Brazil – a massive, multi-city activation across all 13 host cities that earned three POPAI USA Awards, including two Golds.
Today, I’m Creative Director at Korrus in Los Angeles, where I translate complex ideas from the worlds of technology, science, and light into brand systems that are both visually compelling and strategically sharp. I’m hands-on at every stage – from concept to final production – and the results speak for themselves. It’s some of the most challenging and inspiring work I’ve done – and the results speak for themselves: campaigns reaching 4.69M views, 54% engagement lift across digital, and creative work that supported approximately $50M in Series C funding.
I specialize in Brand Identity and Visual Systems, Packaging Design, Environmental Design, Product Launch Campaigns. I also integrate AI tools — Adobe Firefly, ChatGPT, and Claude – into my creative workflow, using them to push ideation further and move faster without ever compromising on quality.
Constant growth is something I take seriously. I’ve studied Interaction Design at ArtCenter College of Design in Pasadena, Graphic Design at Saint Martin’s School of Art in London, and attended workshops with some of the most influential designers of our time — Paula Scher, David Carson, Stefan Sagmeister, and Milton Glaser. My M.A. in Art History grounds everything I do in a deeper understanding of visual culture and meaning.
In 2020, I returned to painting and illustration – a dream I had put on hold for years. That practice has expanded what I bring to design: in 2021, I created an exclusive floral print for the Frikolor Bag Collection, where art and design became one.
I’m devoted, endlessly curious, and always chasing the next thing that will fill my creative side.
Honors & Awards
Adidas Special Retail Design – World Cup 2014
Apr 2015 – Gold – POPAI USA
Brazuca Instore Display – World Cup 2014
Apr 2015 – Silver – POPAI USA
Special Window – Adidas Battle Pack – World Cup 2014
Apr 2015 – Gold – POPAI USA
Skol Limited Edition Bottle
Jul 2002 – Silver – London International Festival
Experience
2018 – Present
Creative Director – Senior Design Lead
Korrus Company – Los Angeles – CA – USA
2022 – Oct 2018
Senior Graphic Designer
Ecosense Lighting – a Korrus Company
2018
Senior Graphic Designer
The Walt Disney Company – Glendale – CA – USA
2017
Senior Graphic Designer
Times 10 – Los Angeles – CA – USA
Main Clients: Adidas, Monster Headphones/Speakers
2017
Senior Graphic Designer – Freelancer
The Walt Disney Company – Glendale – CA – USA
2016 – 2010
Creative Director
Mcgarrybowen – São Paulo – Brazil
Main Clients: Adidas (Sport and Style), Disney, Philips, Under Armour, Jontex, Bradesco, Lupo, Mattel.
2010 – Creative Design Director
Dezigncomz – São Paulo – Brazil
Clients: Latam, Natura, Track & Field.
2009 – Creative Director
Plano Trio/WPP Group – São Paulo – Brazil
Clients: Nestlé, Asics, Kimberly Clark, C&A.
2008 – Professor at MIAMI AD SCHOOL SP
2008 – 2006 – Creative Design Director
Tátil Design – São Paulo – Brazil
Clients: Nokia, Philips, Natura, Johnson & Johnson, Havaianas.
2005 – 2004 – Senior Designer
Ponto Brand Promotion – São Paulo – Brazil
Clients: Procter & Gamble, Pernod-Ricard.
2003 -2001 – Creative Coordinator
A10 Design – São Paulo – Brazil
Clients: Globo.com, Ambev (Skol beer), Itaipava (beer), Pepsico – Elma Chips, Parmalat, Yakult.
2000 – 1994 – Graphic Designer
M.A Frank Mayer – Porto Alegre – Brazil
Clients: Azaleia, OlympiKus (Sport), Tramontina, Mars (Uncle Ben’s and Pedigree).
