Adidas Busenitz – Skate retail Kit

Busenitz advanced was the most important Adidas skateboarding release of 2014. The collaboration between Adidas and the pro skater Dennis Busenitz, produced a perfect mix of Street Mundial style with skateboarding-ready technology construction, delivering comfort, durability and precision on board feel.

To communicate the new Adidas Busenitz ADV in Brazil, young skaters should feel like home. Decks, wheels, ramps, handrails and all kinds of urban elements and textures were incorporated into visual merchandising and inStore communication to brought the skateboarding lifestyle to the costumers.

Shopping bags was transformed into stencils – including Busenitz quotes – in a way to invite shoppers to spread the visuals around the streets. In the window, stencils were also spraypainted in the background to build composition with lighting and other elements.