Adidas Confed Cup 2013 – Release of Every Game Begins 0 x 0 Campaign

For the release of this campaign we created the first window shop live. We brought the graffiti artist who illustrated the main image of the campaign to perform live at the most important Adidas store in Brazil on the day of the first game of the CONFED CUP. The interaction with the public was instantaneous. Children were able to take part of the action and many consumers entered the store to enjoy the DJ’s sound.