Adidas Boston Marathon

In celebration of adidas’ 30-year sponsorship of the Boston Marathon, the TIED TOGETHER campaign will demonstrate that Boston is Tied Together.

We will ask runners and Bostonians, WHY DO YOU TAKE CHARGE? In honor of the 5th anniversary of the bombing, 500 inspirational answers to this question will become the heart and soul of the campaign —showcased on billboards, bracelets and across media channels.

These pervasive messages will entice people from all walks of life to engage with adidas through an innovative series of interactive activations.