Disney Star Wars Collection and Riachuelo

Disney in association with Lojas Riachuelo, a well-known Brazilian fast fashion brand, released a collection of clothes inspired by the Star Wars franchise. For the release of this collection we customized the store, creating different spaces in the window and instore. To attract the infatuated public and huge fans of Star Wars we brought Yoda and R2-D2 to the main entrance of the store where the consumers took selfies with them. Princess Leia was the DJ and the release, besides being a hit at the store, was a big success on the social medias of the fashion universe.