Anador – Branding/Packaging Redesign
Anador has not been increasing its market share indices even though it is a brand highly remembered by its painkillers. The low differentiation and visibility in the POS, besides a strong competition, made Anador’s situation even more complicated.
Given this scenario, the brand was repositioned, focusing into getting closer to its target. In order to achieve this objective, the visual identity of Anador was redesigned so that it reflects its new brand positioning and creates a proprietary environment to gain greater prominence in the POS.