Adidas Originals New Façade
20 different posters in “lambe lambe” style were created to attract Adidas Original’s Target to the Store located at Oscar Freire Street in São Paulo. That was a great challenge because this technique was born in the streets but no more were allowed to be developed in the city. The client accepted this challenge. The launch was a success and the façade concept was taken to Adidas Originals’ Stores in Germany.