Release of Cafusa, the official ball of the CONFED CUP 2013

Cafusa should be perceived by consumers as the first option for a Christmas gift. The store window was transformed into a huge aquarium filled with Cafusas. We spread green and yellow Adidas logos throughout stores all over Brazil. In every point of sale the ball was treated as “hero”. Activations were created in shopping malls to promote not only Cafusa, but also all the balls created by Adidas since 1930. A dome was designed for the exhibition of the Trophy.


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