A bit of me


Former Creative Director at McGarrybowen from 2010 to 2016 and currently living in Los Angeles – CA, Patrícia has over 20 years experience developing projects for clients such as Adidas, Under Armour, Disney, Procter & Gamble, Unilever, Kimberly Clark, Nokia, Philips, Ambev, Skol, Parmalat, Natura, among others.

At Mcgarrybowen, Patricia had the opportunity to lead a great team that worked for the 2014 FIFA World Cup, launching numerous retail campaigns and developing all graphic communication materials for Brazilian Adidas stores.

Her professional trajectory includes big agencies and design offices such as Tátil Design, Dezigncomz, 100% Design, A10 Design, Plano Trio WPP, besides award winning projects at the London International Festival, POPAI USA, POPAI Brasil and Colunistas.

B.A. in Social Communication by the Universidade Federal do Rio Grande do Sul (UFRGS) and M.A in Art History at Fundação Armando Álvares Penteado (FAAP), for some semesters Patricia taught Design at the Miami Ad School São Paulo and is always in search of constant improvement.

Her curriculum includes a course of Interaction Design at ArtCenter College of Design Pasadena, Design Thinking at ESPM, Graphic Design by the San Martin School of London, besides having taken part of workshops with great designers such as Milton Glaser, Paula Scher and Stefan Sagmeister.

Retail Design, Brand Identity, Design Strategy, Packaging, Environmental Design, Visual merchandising.


Honors & Awards

Adidas Special Retail Design – World Cup 2014
Apr 2015 – Gold – POPAI USA

Brazuca Instore Display – World Cup 2014
Apr 2015 – Silver – POPAI USA

Special Window – Adidas Battle Pack – World Cup 2014
Apr 2015 – Gold – POPAI USA

Skol Limited Edition Bottle
Jul 2002 – Silver – London International Festival



Senior Graphic Designer
The Walt Disney Company – Glendale – CA – USA

Senior Graphic Designer
Times 10 – Los Angeles – CA – USA
Main Clients: Adidas, Monster Headphones/Speakers

Senior Graphic Designer – Freelancer
The Walt Disney Company – Glendale – CA – USA

2016 – 2010
Creative Director – Design Area
Mcgarrybowen – São Paulo – Brazil
Main Clients: Adidas (Sport and Style), Disney, Philips, Under Armour, Jontex, Bradesco, Lupo, Mattel.

2010 – Creative Design Director
Dezigncomz – São Paulo – Brazil
Clients: Latam, Natura, Track & Field.

2009 – Creative Director
Plano Trio/WPP Group – São Paulo – Brazil
Clients: Nestlé, Asics, Kimberly Clark, C&A.

2008 – Professor at MIAMI AD SCHOOL SP

2008 – 2006 – Creative Design Director
Tátil Design – São Paulo – Brazil
Clients: Nokia, Philips, Natura, Johnson & Johnson, Havaianas.

2005 – 2004 – Senior Designer
Ponto Brand Promotion – São Paulo – Brazil
Clients: Procter & Gamble, Pernod-Ricard.

2003 -2001 – Creative Coordinator
A10 Design – São Paulo – Brazil
Clients: Globo.com, Ambev (Skol beer), Itaipava (beer), Pepsico – Elma Chips, Parmalat, Yakult.

2000 – 1994 – Graphic Designer
M.A Frank Mayer – Porto Alegre – Brazil
Clients: Azaleia, OlympiKus (Sport), Tramontina, Mars (Uncle Ben’s and Pedigree).

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